It appears as if competition is everywhere. I’m about to show you how to be rid of this false assumption. Putting competition back in its place, right where it belongs. Presenting your product as if there is nothing quiet like it on the market.
The 33.33333333333333 % rule.
The marketing place is divided up into three parts of the population.
- A ⅓ of the world are willing to purchase your product – they would have done so by now, had they known about it. They require very little persuasion. Your product is ideal for them.
- This ⅓ of the population is where you are required to be at peak performance. They are not easily swayed by your brand. These people will only be tempted by your product if you present your best prepared marketing pitch. If you have a sloppy approach you will lose them completely.
When these sceptics start to question your authority on your product you are able to navigate every query with reasonable and honest answers. In these moments your abilities and beliefs will shine through naturally adding another characteristic to your product. “YOU”.
- This ⅓ of the population are NOT your people. It may or may not be the product. It could be something they just don’t like in you. It is of little importance what it is, because they are just NOT your people.