I have some good and bad news. Firstly the statistics are against us. Not only do we have to contend with our own blogging illusions, there are numbers stating that most of us won’t make it. Does that feel like a challenge and/or pressure?
Who thought they would write a couple of posts and become an overnight success?
When doubt checks in and your mind starts to think about checking out, it is the time for discipline.So when doubt checks in and your mind starts to think about checking out, it is the time for discipline. Click To Tweet
Blogging is no different to operating a small business. First you have to establish a reputation within your own industry (niche). Then you have to persistently work hard to remain relevant. How much sense does it make, to think you can say, ‘hello I am here’ and expect the same amount of recognition as those who have already ascertained their reputation as industry experts?
Every field has its own processors.
- A university degree takes four years to complete. And this gives you entry at ground level.
- Black belt athletes take years to master their skill set. Starting from one kick and slowly adding other actions to form second nature reactions.
As time started to pass, insecurity started to live in the pit of your stomach. Other issues started to surface.
- Feeling that fear factor, questioning whether blogging is for you.
- Struggling with the rise and fall of enthusiasm and confidence and then disappointment. This blogging caper leaves our emotions all over the place.
- Putting in hour upon hour to see little progress.
On these days I strongly urge you to move one small step in front of the other.
The good news is there are many posts written emphasising the process to achieving blogging success. There’s no secret formula.
Each article continually highlights hard work and persistence. Informing us to use our unique qualities to make it in this arena.
Follow the advice, stretch yourself and learn what you don’t know. Understand the rules and then adjust them to suit your style. In order to sit yourself amongst those bloggers with the most followers. Who receive massive amounts of traffic to their blogs. You have to do what they do.
If you read the post Brett Jones wrote titled 39 Top Bloggers Reveal How They Get More Traffic you will notice that each individual talks about how they market their posts. They all have their own approach to achieving this outcome.
New bloggers are not the exception to the rules. When the process seems overwhelming, that’s the time to breathe. Slowly take to educating yourself, working out how the tools of the trade can best work for you by practicing them.
One could be grateful for not having a big following at this point, because there is little time to spare. Fortunately you are not doing anything that has not been done before. The experts have faced all our issues and lived to tell the story.
If you read Ikechi Awazie’s guest post The Most Common Excuses For Not Being Listened To you will find that he simplifies our excuses for feeling that our voice is not being heard. This article gives me hope because it cuts out all the nonsense our brains can produce when we’re feeling under pressure.
While you are working towards increasing your presence on the internet and the amount of traffic visiting your blog, you get to brush up on:-
- writing; practising your craft. Would you enjoy reading your own posts? Developing skills to entice those who visit your blog to become regular reader.
- how to trust our own opinion and thinking at a fast rate when returning comments.
- observing the ideas of fellow bloggers. We can use this time to become the critic. What do your eyes and mind like and dislike?
- working on fixing your blog. The speed and the design.
- developing new skills required to receive more traffic, gathering extra knowledge and confidence.
- turn marketing in to a habit. Work at this until uncomfortable becomes comfortable.
- finding your way around your niche.
- working on strategies that suit your own personal and professional style.
- reaching out and getting the attention of those who are already established in your niche.
So you thought it would be all bells and whistles in three to six months. Do you know anyone who became successful in that short period of time?
Chioma Anozie wrote a post called 10 Steps You Should Take To Become Successful In Life where she notes that it took J.K Rowling 7 years to complete her Harry Potter books. Chioma mentions Neil Patel and Pat Flynn and details how these three struggled in their own way to achieve greatness. Keep a success story close at hand. So when you are struggling your favourite story is within reach.
Count your small wins.
- In the post 13 Remarkable Situation Which Fascinates Bloggers Quickly, Rohen Chaubey, highlights that one of his fellow bloggers celebrated being accepted for AdSense in his first application. This enthusiasm struck such a cord with me. We really do need to acknowledge every new step.
Here are some ideas to restore your faith in the process:-
- When you get stuck – look to fellow bloggers. There is so much information to ensure we are able to switch our motivation back on.
- Find your go to people. The ones you can rely on to lend an ear and share advice, when you feel the odds are stacked against you.
- Have your doubt, lack of motivation and brain block plan in action. Be ready for these moments, because any success comes with a rocky road.
If I wake up insecure, I begin working. If I wake up feeling happy and challenged, I take the same steps. Why? Because it is repetition of all the actions we did yesterday and the day before that; that will change our, nobody status in our preferred niche, to a somebody.
If you read my post, Do You Make A Left Turn Into Self-Discovery you come to understand that when we start something new, we must work for a period of time in what I describe as the gap.
In Harleena Singh’s post Blogging Basics: CRUX of Blogging Tips for New Bloggers the following statement is sited, “Reciprocation is the key to building relationships in blogging”. This mutually beneficial action of replying and leaving comments is a time consuming process.
However the benefits certainly outweigh the time spent. By engaging in this manner we are:-
- developing relationships;
- reading subject matter that allows our mind to expand and gives us an insight into other bloggers point of views and writing styles;
- responding to comments. This differs to content writing because we respond immediately without having to go back and work on our piece later;
- by being authentic and genuine you start to develop trust amongst the peers in your niche,
- this can in turn create an invitation as a guest blogger, which has been repeatedly talked about by established bloggers. This creates link backs to your own blog.
I personally don’t read other bloggers comments before I have written my own.
- I don’t want to be influenced by the opinions of others.
- I want to practise responding in my own fashion.
- I do this to ensure I am training my brain to structure responses while reading posts.
The experts have to find time to:-
- write quality content,
- meet SEO requirements and research keywords (Check out Erik Emanuelli post titled, On-Page SEO: What You Need To Know To Optimise Your Web Pages).
- review analytics,
- attend to their back of house blogging business,
- respond to their readers’ comments,
- attend to marketing promotions.
The difference between the experts and the new kid on the block is they have accepted the process and are comfortable with the routine they have established.
The 80/20 rule seems common knowledge among bloggers. Writing is 20% and marketing is 80%, if this is the case, then I guess we all had better start becoming more involved in the marketing side of things. This is the nature of blogging.
The more you learn the more work you have to action. It’s hard not to feel overwhelmed and question whether you have bitten off more than you can chew.
I relate to the blogging process similar to that of a rite of passage. Until you have put so many hours into your work, reached out and commented on other blogs and finding your own structures. You don’t get a look in.
It takes time to build a reputation in this cyber world as with any other industry.
Keep your eye of the big picture, but understand it takes over a thousand little steps to create that scene. This not a linear process.
Who would venture into any project that was only smooth sailing. Once we get over rough seas, we feel a sense of relief. A new wind gets up our sail and we speed off again with added confidence. Until we hit turbulent waters.
In these times we must work harder because the winds are messing with our direction. It is only when calm waters are upon us again that we get to reflect on the chaos we went through.
We knew we had the skill set; however we felt a little frightened when it got demanding.
I’m in this, I’m committed and no matter what hurdles I face, I am going to jump them one way or another and one at a time. So are you with me? Come on New Bloggers take my hand lets become old time bloggers together.